Tag Archives: Social Media

11th September 2012

Three Simple Ways to Optimise Keyword Use in B2B Marketing

Posted by on at 10:00 am

About Toby Marshall

Creating Customer Communities for companies selling B2B is my passion—shortening their sales cycle and building market leadership. My role sets the direction and vision of Lead Creation, tapping into the online experience of our large team of young professionals to implement cost effective strategies for B2B businesses.
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When it comes to keyword usage we need to think along the lines of “a little and often” to maximise their B2B marketing power.

We don’t want to overdo it but we do want them out there and working for us; following are the three main starting places to use your keywords.

 

1. Embed them in your Website Copy to Improve SEO

The trick with keywords for SEO (Search Engine Optimisation) purposes is to embed them in your website copy without making the content seem jumbled, forced or unprofessional.

Continue reading “Three Simple Ways to Optimise Keyword Use in B2B Marketing” »

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4th October 2011

For Sales in B2B: Social Media or Social Networking the goods?

Posted by on at 12:16 pm

About Toby Marshall

Creating Customer Communities for companies selling B2B is my passion—shortening their sales cycle and building market leadership. My role sets the direction and vision of Lead Creation, tapping into the online experience of our large team of young professionals to implement cost effective strategies for B2B businesses.
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The confusion about social technology largely hinges on the confusion between these two terms. And this confusion largely accounts for the slow takeup of Social Networking by business.

The two technologies are radically different. Though they both will have, and are already having, major but different impacts on the world. Now clearly the two technologies overlap. For example, there are elements of Social Networking in Twitter, given that people have followers and those followers can communicate together to some extent. And there are elements of Social Media inside Facebook and LinkedIn – e.g. status updates (tweets by another name!).

But here’s the difference: Continue reading “For Sales in B2B: Social Media or Social Networking the goods?” »

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30th May 2011

Social Media and LinkedIn – Why Should I Care?

Posted by on at 12:14 pm

About Toby Marshall

Creating Customer Communities for companies selling B2B is my passion—shortening their sales cycle and building market leadership. My role sets the direction and vision of Lead Creation, tapping into the online experience of our large team of young professionals to implement cost effective strategies for B2B businesses.
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Australia was initially slow in its take up of social media, but in the last couple of years, we have come to lead the world. The main growth is coming from Generation X and Baby Boomers as they catch up with the youngsters. And they have approached social networking and social media with a very different mindset – it’s all about generating value for their business or to do their job better.

One of the main drivers of business value is the attention Google now gives to content on social media in its search rankings. Continue reading “Social Media and LinkedIn – Why Should I Care?” »

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10th February 2011

Social Media and Model T Fords

Posted by on at 12:20 pm

About Toby Marshall

Creating Customer Communities for companies selling B2B is my passion—shortening their sales cycle and building market leadership. My role sets the direction and vision of Lead Creation, tapping into the online experience of our large team of young professionals to implement cost effective strategies for B2B businesses.
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LinkedIn and Facebook are today’s Model T Fords.
How so?

The Model T changed America and ultimately the world. Here’s what’s interesting about the T: it wasn’t the only or even the best car when it was first made. And it certainly wasn’t the best for all the years that it completely dominated in America. And it was ultimately and inevitably replaced by much better cars. In fact, in just a few short years after they stopped making it, the T looked very old fashioned. Continue reading “Social Media and Model T Fords” »

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