When it comes to keyword usage we need to think along the lines of “a little and often” to maximise their B2B marketing power.
We don’t want to overdo it but we do want them out there and working for us; following are the three main starting places to use your keywords.
1. Embed them in your Website Copy to Improve SEO
The trick with keywords for SEO (Search Engine Optimisation) purposes is to embed them in your website copy without making the content seem jumbled, forced or unprofessional.