Good marketing always needed experience, some grey hairs. To know what worked in the past and why. What failed, and why. With enough diversity in that experience to understand how this latest situation might be different. Why it could work if we gave it a little twist.
Enough experience to be able to put the constant new stuff into context, into perspective. To see the flaws in the flood of books from the instant experts on Social Networking. To see the impracticalities. Continue reading “Grey Hair + Spiky Hair = Magic Marketing” »