30th May 2011

Social Media and LinkedIn – Why Should I Care?

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Australia was initially slow in its take up of social media, but in the last couple of years, we have come to lead the world. The main growth is coming from Generation X and Baby Boomers as they catch up with the youngsters. And they have approached social networking and social media with a very different mindset – it’s all about generating value for their business or to do their job better.

One of the main drivers of business value is the attention Google now gives to content on social media in its search rankings. Continue reading “Social Media and LinkedIn – Why Should I Care?” »

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6th April 2011

The Age of Leverage

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Historically, there has been little leverage in people’s lives. There was leverage within the wandering tribes of Africa and within the villages that formed later. But just simple leverage from people specializing in particular functions. And the leverage that did exist was fully exploited, and there was not much of it.

Leverage today is limitless. The only limit is our imagination.

In fact we don’t fully understand the size of our ‘levers’, and how their use can impact our lives and our businesses. Continue reading “The Age of Leverage” »

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10th February 2011

Social Media and Model T Fords

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LinkedIn and Facebook are today’s Model T Fords.
How so?

The Model T changed America and ultimately the world. Here’s what’s interesting about the T: it wasn’t the only or even the best car when it was first made. And it certainly wasn’t the best for all the years that it completely dominated in America. And it was ultimately and inevitably replaced by much better cars. In fact, in just a few short years after they stopped making it, the T looked very old fashioned. Continue reading “Social Media and Model T Fords” »

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