17th December 2009

I’m not a Business Marketing Guru: just better than you

Woah! Did I just say what you think I did?

I did. I’m not the be all and end all expert in all aspects of business promotion, I’m not the Seth Godin or Guy Kawasaki of the Internet.

That’s not what I am and never will be.

But take Google Adwords. I know more than 99% of business owners and managers know about this powerful tool. And I know how to avoid the shonky salesmen who sell the plans that start at $1000 per month and usually a lot more. When $300 is more like fair value for over 90% of all businesses. And in little old Australia they have lots and lots of salespeople cold calling poor unsuspecting businesses. I’ve met quite a few of their victims, who have wasted many thousands for almost no reward.

I know more than 99% of business managers about how to make videos that work on websites (or at least my video guys do). Or how to fix the easy and quick stuff that will get you a better Google ranking. Or how build websites that are interactive and easy to edit for less than a $5000.

Business people are usually good at what they do, and what they do is not internet marketing. In my business we work in all 9 areas of marketing, every day. Because business needs all the pieces if they are going to “Turn prospects into buyers before you sell to them”.

We are not Australia’s leading SEO or Adwords expert, let alone the world’s. We are very good at implementation of all the pieces though. Expert enough to make each piece effective, or to call in other experts when needed.

So many people with a blog and a website claim to be the best. Where are their credentials, where is their expertise? Have they written a book? And best at what? The theory?

So many of my business friends quote articles they’ve read containing information that’s plain wrong for them because they’ve read it in a blog or from a Google search and assumed it to be the truth.

They’ve spent (wasted?!) money and when I hear about it and direct them to our White PaperI get the indignant “well why the bloody hell didn’t you tell me this sooner?!” phone call.

Every person who claims to be the expert in anything is trying to hard sell you.

Once again: It isn’t what we do and never will be.

The resources and advice that we provide here and on our Gather, Engage, Sell for B2B site are free and offered without pitch or profit. No hard sell, just demonstrating some expertise. Engaging. Starting a relationship. Selling may come later. Usually it’s not needed.

Of course I’m just trying to reduce the amount of indignant phone calls I get from friends who own  businesses!

And also because it’s my passion, this is what I love to do.

Just be wary of all the people out there trying to make a quick buck out of your business without a clearly defined strategy.

More about increasing Lead Generation by Engaging with Prospects here.

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About Toby Marshall

Creating Customer Communities for companies selling B2B is my passion—shortening their sales cycle and building market leadership. My role sets the direction and vision of Lead Creation, tapping into the online experience of our large team of young professionals to implement cost effective strategies for B2B businesses.

One thought on “I’m not a Business Marketing Guru: just better than you

  1. There are so many web “experts” these days, it’s amazing that there are any people who consider themselves “clients”. It drives me crazy!

    Toby’s company takes the practical, cost-effective approach to web. I’d recommend Toby to any small business who wants to gain a huge advantage over their competition by using web in a smart way. And no, he didn’t pay me to write this :) .

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