“Sales is marketing”.
No! It’s sales.
Sales always involve people talking to potential customers. Marketing, (particularly on social media) on the other hand, brings people into your ‘funnel’ so you can later sell to them. Ideally after you are positioned as the expert.
“The kind of marketing done by corporates is the same as what SMEs need.”
Complete rubbish, but believing it will just waste your hard earned money. Almost equivalent to buying a yacht—just a hole that you pour money into which quickly vanishes. Something I know from personal experience!
For a large company, their advertising and marketing focuses on building a brand and broadcasting that image into the marketplace. They do this because:
1. It builds the profile and recall of their brand so people will more likely choose their products or services
2. It pleases the board of directors and senior management who like most people know little about marketing. But they sure have strong opinions and have clout to get their way.
3. It wins awards for advertising which makes management feel good
4. And at a distant fourth spot in the line, because they want to sell something!
The marketing departments in big companies have a real battle on their hands if they want to create marketing that is effective. Now, if it’s hard for them, it’s impossible for an SME. Brand marketing is very expensive which just makes it ridiculous for small businesses who don’t have big budgets to blow on hit and miss campaigns.
Or the money to spend on something as vague as ‘raising ones profile’.
Learn about Shortening the Sales Cycle for B2B Lead Generation.