Businesses cannot simply make a Delicious account and start bookmarking their own website/blog or any other random website relating to their business field. That’s not being strategic, and is unlikely to be effective. You could even call it lazy? People will not bookmark your website simply because you’ve bookmarked there’s. The number one priority in using Delicious as a promotional tool is to give your visitors a reason to bookmark your website. Below are the first three steps each business should apply when first using Delicious.
Step 1: Create a blog
Company websites are great at providing information about your business online – anyone can access it from anywhere. The downside is that no one’s going to bookmark your website if the content isn’t worth coming back too. If your website looked the same all year round, and had the same content, would you bookmark it? Probably not.
What you need to first do is create a personal blog – it can be on an entirely new domain (with links to it on your company website) or placed on the first page of your company website. Blogs are fresh, continually updated and can provide information, opinions or advice in each post. This content creates an incentive for visitors to bookmark your page in their Delicious account – it might have some useful information worth coming back to. Because blogs are continually updated on a daily/weekly basis this means there is also a higher chance of repeat traffic to your blog.
Step 2: Simplify the bookmarking process
I know sometimes I am fairly lazy with bookmarking. I have to copy the URL, log into my Delicious account and then paste the link. Sometimes I even sit there weighing up my options – is this page worth going through that tedious process of bookmarking? Silly I know, but it happens. So the best thing to do is to make this process easier for Delicious users. Official Delicious buttons, badges and links can be placed at the end of each blog post for easy bookmarking. With a simple click of a button or link, users can easily and quickly save your page without having to copy and paste! For avid Delicious users most of them would have either the Delicious Google Chrome Extension or Firefox Add-on incorporated into their browser. This is even a quicker way to save bookmarks as users’ logins are automatically saved for next time and visitors simply click the extension/add-on button while on the page they want to save.
Further motivate your audience to bookmark your posts by adding the Delicious Tagometer to your blog page. With this badge it is easy to show both the tags and the number of saves your blog has received. The more bookmark saves you have the more interesting and attractive your blog appears to be, and the more trustworthy and valuable your content is. More bookmarks equate s to more visitors which equates to increasing your online presence. That is the goal after all isn’t it?
Step 3: Network, Network, Network!
You’ve created a blog, continually update it with useful information and links and you’ve made it easy for visitors to bookmark your posts. What’s next? Unlike the two steps outlined above which were one-off processes, step three involves networking, a process you should do continuously!
Building and expanding your network is vital if you want to reach potential clients or conduct market research on your target market. The social aspect in social bookmarking is useless to businesses – we are not there to make friends and access all their bookmarks. We are only interested in one thing – connecting with those in your business field in order to increase the exposure and recognition of your company and to create valuable and strategic connections. Delicious users are notified when you have added them to your network and consequently they may choose to add you too. Get out there and connect with those who are more likely to be interested in the content of your blog and likely to bookmark it. Slowly your blog will be added to other Delicious users’ bookmarks; if they are a part of other networks your bookmarked blog will be shared with those in the network too. It’s an endless cycle that could be used to your advantage.
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