Good marketing always needed experience, some grey hairs. To know what worked in the past and why. What failed, and why. With enough diversity in that experience to understand how this latest situation might be different. Why it could work if we gave it a little twist.
Enough experience to be able to put the constant new stuff into context, into perspective. To see the flaws in the flood of books from the instant experts on Social Networking. To see the impracticalities.
It’s 45 years since I started my first business when I was 14. And I’ve since worked in 6 different countries. And analysed and advised well over 800 companies in that time.
But, in today’s world of technical wizardry and globalisation, you need the other half of the equation ….
The smart young people who grew up with technology and constant change. Who love it. Who automatically challenge everything and constantly ask questions. Who constantly follow links and ideas to see it where it takes them. We have over 20 of them – it is a critical part of staying ahead of the game.
The combination of grey and spiky is exhilarating. A lot of fun. And incredibly fruitful for our clients.
Here’s some more about B2B Lead Generation with websites