3rd January 2012

Grey Hair + Spiky Hair = Magic Marketing

Good marketing always needed experience, some grey hairs. To know what worked in the past and why. What failed, and why. With enough diversity in that experience to understand how this latest situation might be different. Why it could work if we gave it a little twist.

Enough experience to be able to put the constant new stuff into context, into perspective. To see the flaws in the flood of books from the instant experts on Social Networking. To see the impracticalities.

It’s 45 years since I started my first business when I was 14. And I’ve since worked in 6 different countries. And analysed and advised well over 800 companies in that time.

But, in today’s world of technical wizardry and globalisation, you need the other half of the equation ….

The smart young people who grew up with technology and constant change. Who love it. Who automatically challenge everything and constantly ask questions. Who constantly follow links and ideas to see it where it takes them. We have over 20 of them – it is a critical part of staying ahead of the game.

The combination of grey and spiky is exhilarating. A lot of fun. And incredibly fruitful for our clients.

Here’s some more about B2B Lead Generation with websites

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About Toby Marshall

Creating Customer Communities for companies selling B2B is my passion—shortening their sales cycle and building market leadership. My role sets the direction and vision of Lead Creation, tapping into the online experience of our large team of young professionals to implement cost effective strategies for B2B businesses.

2 thoughts on “Grey Hair + Spiky Hair = Magic Marketing

  1. There was an article published yesterday (27/06/12) that talked about Baby Boomers being the next segment to take over the innovation space. They have the cash, the experience and the motivation to build new, innovative businesses. It’s definitively worth watching these folks, because they’ll probably be leading the charge!

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    • Thanks Simon, like to read it being a Boomer! What’s the link? Toby

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