- Keywords: most commonly searched words; used in Google; to find you.
- You can reach a niche (and no one else).
- Only a niche will find what you say valuable or interesting.
- Websites, social media, social networks; Just platforms. They do nothing.
- LinkedIn is not Social Networking. It’s business.
- People buy from people they like.
- Your website and Social Media copy all about you? Failure.
- Website visitors are not buyers. 10% might be.
- Wants are different to needs. Wants outsell needs every time.
- B2B selling: It’s not, it’s selling B-to-person.
All 10 are fundamental to B2B, and most apply to B2C but not always in the same way. Some need more explanation to justify – there are other posts on this site or on my company site: B2B Marketing Home.
So, what’s missing? Which of the 10 do you disagree with? Cheers, Toby
