Social Media Leads » Social Media Marketing

What can you REALLY Market on Facebook?

Toby Marshall — Mon, 05 Nov 2012 23:00:47 +0000

Some businesses get confused about the marketing power of Facebook and I’d like to clear it up. The first big question is: Can you Market B2B? For companies selling B2B (i.e. to other businesses) Facebook is rarely the right network. …

Just like Sports, Play the Social Networks to Get Good at them!

Toby Marshall — Wed, 31 Oct 2012 23:00:20 +0000

I’ve read some great coaching books about my favourite sport, tennis. Helpful? Yes. Made me a good tennis player? Not likely. Becoming good involves getting on the court and practising with the ball machine, coaches and friends and playing lots …

Business Leaders Hate Social Media!

Toby Marshall — Tue, 15 May 2012 10:27:43 +0000

Last Saturday my wife and I went to a great dinner party—beautiful food, remarkable wines and a bunch of interesting people. Opinionated, amusing and all well travelled. In their fifties and sixties, with buckets and buckets of money. In some …

Can Social Media Generate Valuable Sales Leads?

Toby Marshall — Tue, 24 Apr 2012 00:13:47 +0000

The answer is yes, if you choose the right platform. You must find the platform where your target market hang out. Where they are doing business and not discussing their weekend. There are a number of platforms to choose from. …

Who talks to whom on Social Networks? Going back a million years

Toby Marshall — Wed, 18 Apr 2012 23:00:08 +0000

Amazingly, our world has gone back to what we were doing a million years ago. What our distant ancestors were doing on the Savannahs of Africa. Where the ‘herds’ of hunter gatherers, the tribes, all talked to each other. Then, …

Leverage from Social Networks? Maybe.

Toby Marshall — Wed, 18 Apr 2012 00:00:44 +0000

Leverage to Engage only. Not to sell. There is zero long term leverage if you just sell, just push your products, email after email, post after boring post. Your flock, your connections will walk—and away from you. Towards someone who …

Who Knew?

Toby Marshall — Tue, 17 Apr 2012 06:51:02 +0000

When mobile phones first appeared, who knew what they would become? What their world changing potential was? I certainly had no idea. And that 20 years later I would use my ‘phone’ every day for 12 different tasks? All essential …

What’s the best Social Media for your business that sells B2B?

Toby Marshall — Tue, 03 Apr 2012 07:20:51 +0000

You sell to other businesses, so there is only one answer. Plain and simple. It’s the network that was created for business. That 3 million Australian managers and professionals have joined. And joined for business or career reasons – not …

Top dog desire to destroy Google?

Toby Marshall — Mon, 20 Feb 2012 21:38:21 +0000

Greed and the desire to be top dog gets everybody eventually! Or so it seems. What was their old motto? Do no evil or some such new age stuff. Never quite believed it, but guess it sounded good. Now it …

The Big Con: Making Money while you Sleep

Toby Marshall — Tue, 14 Feb 2012 00:07:32 +0000

Tim Ferriss, in his book The Four-Hour Work Week, talks about “mini-retirements” and I loved Ferriss’s book, there are a number of great ideas inside. Except one thing – what I see as the Big Con at the centre of it. It is the same con that is sold at the ‘Internet Secrets, 2 Day workshops where you will learn how to make a million dollars a year while you sleep’. And yes, a few years ago, I was hoodwinked by one (or two) of these.