Greed and the desire to be top dog gets everybody eventually! Or so it seems. What was their old motto? Do no evil or some such new age stuff. Never quite believed it, but guess it sounded good. Now it might be: Need to beat Facebook first, then we’ll do no evil. Or perhaps: What [...]
Tim Ferriss, in his book The Four-Hour Work Week, talks about “mini-retirements” and I loved Ferriss’s book, there are a number of great ideas inside. Except one thing – what I see as the Big Con at the centre of it. It is the same con that is sold at the ‘Internet Secrets, 2 Day workshops where you will learn how to make a million dollars a year while you sleep’. And yes, a few years ago, I was hoodwinked by one (or two) of these.
Charities are now too easy to set up given communications technology. When combined with the honourable reasons and powerful emotions of the founders they proliferate. And as Adele Horin observed in the Sydney Morning Herald, persist for all the wrong reasons. Same problem with industry and professional associations. Another ‘dad’s army’ of small inefficient enterprises. [...]
Keywords: most commonly searched words; used in Google; to find you. You can reach a niche (and no one else). Only a niche will find what you say valuable or interesting. Websites, social media, social networks; Just platforms. They do nothing. LinkedIn is not Social Networking. It’s business. People buy from people they like. Your [...]
Small business marketing: Two big misconceptions most believe, but you need to avoid to them if you want cost effective lead generation.
Advertising small businesses visually is only effective if the pictures matches the content. Be creative, but more importantly, relevant towards your audience.
Good marketing always needed experience, some grey hairs. To know what worked in the past and why. What failed, and why. With enough diversity in that experience to understand how this latest situation might be different. Why it could work if we gave it a little twist. Enough experience to be able to put the [...]
In the large boardroom of a large Corporate presenting to their senior management team. On all the ways they could transform their marketing and save a million or so by not burning their dollars on ‘Random Media’ (i.e. mass media – newspapers, radio, etc). And one of them was looking a bit unhappy. And when [...]
Most people who work in B2B believe the complete opposite. That Social Media/Networking works better in the consumer world. And many think it’s just for selling consumer items to young people or to housewives on Facebook. But there are strong reasons why Social Media is so powerful for companies that sell to other businesses: The [...]
For a mere blink in time, just a few hundred years, humans have lived in cities. And became mobile. So the forces compelling us to be trustworthy largely vanished:- proximity and knowing you were stuck with the same bunch. Stuck for life. Why is trust coming back with a giant roar? Giant social networks and [...]
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