Social Media Leads

In fact it’s hard work. Bloody hard work! Even though I often tell my audiences it isn’t. Why? Because the rewards are high. If they knew how hard it was to get good results on LinkedIn, to make serious money, many would never start. Never have the opportunity to change their business. Social Media is what CEO [...]

In today’s world, spamming is just too easy. Not only does technology now allow us to spam other Internet users, but it also provides us with an audience of sitting ducks. What happens when something is so easy to do? Everyone does it! And what happens when everyone does it? People get annoyed and start [...]

Australia was initially slow in its take up of social media, but in the last couple of years, we have come to lead the world. The main growth is coming from Generation X and Baby Boomers as they catch up with the youngsters. And they have approached social networking and social media with a very [...]

Marketing and its new tools have changed everything. We now have huge leverage. The ‘levers’, the giant ‘crow bars’ we control are now much longer for us all – we can move the world with these giant levers. Everyone, not just marketers, can now be leaders. ‘Tribes’, or professional customer networks, that could not have [...]

Seth wrote the bible of customer network building which, funnily enough, he called Tribes. Seth has the ability to see things differently and clear away the fog; to put complex ideas into simple words. And this is what he has done with the theory of ‘Tribes’. But he seems to have missed one major implication [...]

Great online customer networks, such as LinkedIn, need a narrative about what they are building, how they are doing it and why. This is so others can learn what made them successful and emulate that success. Professional customer network builders and members need to share the stories of successful collaboration. This narrative might include some [...]

Hundreds of AssNabs (Absurd Strategic Social Networking Articles and Blogs 1) have been published. These articles typically lead off by asking:”Is Social Media a fad?” “Has it gone too far?” “Have we wasted money?” Their answer is universally the same: that people have wasted money and that social media and social networking are just additional [...]

Historically, there has been little leverage in people’s lives. There was leverage within the wandering tribes of Africa and within the villages that formed later. But just simple leverage from people specializing in particular functions. And the leverage that did exist was fully exploited, and there was not much of it. Leverage today is limitless. [...]

So many articles and blog posts about social media say how we are becoming less tolerant of interruptions on such platforms -LinkedIn for example. And they assume that people will simply filter out the annoying messages and ignore the brands that do it. They assume that this is the sort of marketing that people will [...]

There is so much more to social networking on LinkedIn than what the current discourse allows for. So much more benefit from building professional customer networks. Whenever I speak on a platform or am part of a panel discussion in the media, all the Social Networking examples from my industry colleagues are drawn from one [...]