Archive | B2B Sales RSS feed for this section

The 10 Fundamentals of B2B Marketing

Keywords: most commonly searched words; used in Google; to find you. You can reach a niche (and no one else). Only a niche will find what you say valuable or interesting. Websites, social media, social networks; Just platforms.  They do nothing. LinkedIn is not Social Networking. It’s business. People buy from people they like. Your [...]

Leave a comment Continue Reading →

Buying vs. Selling: new definitions for the Social Networking age

Buying: Willingly acquiring something you need, with your selection often based on the recommendations of others. You generally finish the transaction feeling satisfied. Maybe even happy. Selling: Attempting to convince someone they need your service even though they may not. The purchaser often leaves the transaction with buyer’s remorse. Was I oversold? Did I do [...]

Leave a comment Continue Reading →