In fact it’s hard work. Bloody hard work! Even though I often tell my audiences it isn’t. Why? Because the rewards are high. If they knew how hard it was to get good results on LinkedIn, to make serious money, many would never start. Never have the opportunity to change their business. Social Media is what CEO [...]
The big con: making money while you sleep
Tim Ferriss, in his book The Four-Hour Work Week, talks about “mini-retirements” and I loved Ferriss’s book, there are a number of great ideas inside. Except one thing – what I see as the Big Con at the centre of it. It is the same con that is sold at the ‘Internet Secrets, 2 Day workshops where you will learn how to make a million dollars a year while you sleep’. And yes, a few years ago, I was hoodwinked by one (or two) of these.
Buying vs. Selling: new definitions for the Social Networking age
Buying: Willingly acquiring something you need, with your selection often based on the recommendations of others. You generally finish the transaction feeling satisfied. Maybe even happy. Selling: Attempting to convince someone they need your service even though they may not. The purchaser often leaves the transaction with buyer’s remorse. Was I oversold? Did I do [...]
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