Ask virtually any customer, online or offline, what the main reason for NOT buying 
something is and they will tell you that it’s the fear of being swindled.
It’s this fear that could be holding back your lead generation efforts in your business.
In fact B2B Marketing only works when you convince someone that they will greatly benefit by using your product or service; that their life or business will be improved in some way; that the gains will far outweigh the outlay of money and/or time and energy; and that all these benefits can and will be delivered by you.
You can prove your case with facts, physical demonstrations, guarantees, pictures and references.
These are all fine, but the one that will have the biggest impact for your lead generation is the Testimonial.
Since what others say about you is many, many times more effective than what you say about yourself, testimonials are the key to creating successful copy that leads to people taking action.
Including testimonials helps customers do a cost/benefit analysis of your service in a more favourable light for you; because testimonials increase the credibility of your service and business.
They transform potential scepticism and mistrust into advocacy, making people more confident of dealing with you or your company. They increase your lead generation numbers. They shorten the sales cycle.
The simple formula is this:
Testimonials = Increased Lead Generation = Increased Sales
Why complicate it when It really is that simple? if you are not in the business of gathering testimonials from your most satisfied clients then your prospects are less likely to buy and that will ultimately impact your sales figures.We show how you can put a strategy together for gathering and using testimonials in later posts.
Discover more ways to increase Lead Generation for your business.