If your business is not getting referrals you may not be going about your lead generation in the most effective way. It’s probably not because you don’t deserve it, your products or services are not good enough or your customers are not willing to refer you.
Below I’ll briefly show you why it’s critical for you to pay more attention to this area and the basics of how you can go about getting a referral process in place and really working for your business.
Referrals are valuable for two compelling reasons:
- The cost of your sales process is reduced.
- The relationship starts with some trust, with your business “well positioned”, so the sales cycle is shortened.
The 3 Golden Rules to acquire anything of value, including Referrals, are:
- Have a plan.
- Ask for what you want.
- Make it easy for people to help you get it.
There’s nothing too complicated about putting a referral process in place. Many clients wonder why they didn’t do it before, once they realise how easily they can boost lead generation simply by focusing on their existing customer base.
If you start thinking about this today, you should see some quick “wins” for your business; we provide more pointers on how to go about it, in following blog posts, so watch this space.
Find out more on Lead Generation here.