Blah Blah Blah! Ever read a website or sales copy and found that it’s just a lot of hot air? Not great for their lead generation strategy… because if you read something that seems 
like it’s not the least bit interested in you or what you’re after, what’s the likelihood of you following up on the initial interest that made you click on the link?
Continue reading “The First Rule of Lead Generation Marketing – It’s All About Them, not You” »
Ask virtually any customer, online or offline, what the main reason for NOT buying 
something is and they will tell you that it’s the fear of being swindled.
It’s this fear that could be holding back your lead generation efforts in your business.
Last Saturday my wife and I went to a great dinner party—beautiful food, remarkable wines and a bunch of interesting people. Opinionated, amusing and all well travelled. In their fifties and sixties, with buckets and buckets of money. In some ways, the group were a little old fashioned as the women were ‘stay at home’ wives. The men, however, were all highly successful in business and all early adopters and heavy users of new technology 
such as iPhones, iPads, etc. Continue reading “Business Leaders Hate Social Media!” »
