Why is PR like a yacht? Well, boats are like funnels that you pour money into and, from personal experience, it just vanishes. There are always ten things that we want to buy or to fix, and there’s always some shiny new ‘must have’ toy being dangled in front of us!
Let’s look at public relations and what typically happens in most B2B businesses. Continue reading “PR and Yachts: Way too much in common” »
In fact it’s hard work. Bloody hard work! Even though I often tell my audiences it isn’t. Why? Because the rewards are high. If they knew how hard it was to get good results on LinkedIn, to make serious money, many would never start. Never have the opportunity to change their business. Continue reading “Social Networking isn’t easy – though I’ll shortly be saying the opposite at a conference!” »
Greed and the desire to be top dog gets everybody eventually!
Or so it seems. What was their old motto? Do no evil or some such new age stuff. Never quite believed it, but guess it sounded good. Continue reading “Top dog desire to destroy Google?” »
Tim Ferriss, in his book The Four-Hour Work Week, talks about “mini-retirements.” Now I liked Ferriss’s book, there are a number of great ideas inside. Except one thing – what I see as the Big Con at the centre of it. It is the same con that is sold at the ‘Internet Secrets, 2 Day workshops where you will learn how to make a million dollars a year while you sleep’. And yes, a few years ago, I was hoodwinked by one (or two) of these.
The con? That you too can find a niche for an online business that will make you money while you sleep. And only takes 4 hours a week. Continue reading “The Big Con: Making Money while you Sleep” »
Charities are now too easy to set up given communications technology. When combined with the honourable reasons and powerful emotions of the founders they proliferate. And as Adele Horin observed in the Sydney Morning Herald, persist for all the wrong reasons.
Same problem with industry and professional associations. Another ‘dad’s army’ of small inefficient enterprises. As with charities they are past their use by date as online Social Networks can deliver most of what they do for free. Continue reading “Past Charity and Past Associations: Social Networking the Destroyer” »
