In the large boardroom of a large Corporate presenting to their senior management team. On all the ways they could transform their marketing and save a million or so by not burning their dollars on ‘Random Media’ (i.e. mass media – newspapers, radio, etc).

And one of them was looking a bit unhappy. And when I asked for questions, she said: “OK, can now see this Social Media stuff could work for us, but we just don’t have the time to implement it. To get any meaningful results will mean us giving up a chunk of our day jobs!”

And that’s what sparked this article. Continue reading “OK, Social Media works. But who’s going to implement?” »