Monthly Archives: June 2011

28th June 2011

The Death of ‘Sea Changers’

Posted by on at 4:08 pm

About Toby Marshall

Creating Customer Communities for companies selling B2B is my passion—shortening their sales cycle and building market leadership. My role sets the direction and vision of Lead Creation, tapping into the online experience of our large team of young professionals to implement cost effective strategies for B2B businesses.
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There has been a huge movement in the developed world of professionals who are Green or Sea Changers. Many of these are professionals who are able to work remotely, giving them the option to move to beautiful, more remote areas. Either green and peaceful, or close to the sea.

These people were typically well educated and wanting more out of life. Starting maybe 20 years ago, they came to see that they were able to work remotely and still deliver a good service. Examples included designers of all sorts, writers and of course, software developers.

So, why the death of sea changers? Continue reading “The Death of ‘Sea Changers’” »

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16th June 2011

Spam in the Social Networking Era: Why a New Definition is Needed

Posted by on at 4:58 pm

About Toby Marshall

Creating Customer Communities for companies selling B2B is my passion—shortening their sales cycle and building market leadership. My role sets the direction and vision of Lead Creation, tapping into the online experience of our large team of young professionals to implement cost effective strategies for B2B businesses.
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In today’s world, spamming is just too easy. Not only does technology now allow us to spam other Internet users, but it also provides us with an audience of sitting ducks.

What happens when something is so easy to do? Everyone does it!

And what happens when everyone does it? People get annoyed and start to actively resist.

In the world of social networking we are going back to the rules of traditional customer networks where instead of constantly trying to promote ourselves, we share and connect with our community members in a mutually beneficial way.

Continue reading “Spam in the Social Networking Era: Why a New Definition is Needed” »

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