Australia was initially slow in its take up of social media, but in the last couple of years, we have come to lead the world. The main growth is coming from Generation X and Baby Boomers as they catch up with the youngsters. And they have approached social networking and social media with a very different mindset – it’s all about generating value for their business or to do their job better.

One of the main drivers of business value is the attention Google now gives to content on social media in its search rankings. Continue reading “Social Media and LinkedIn – Why Should I Care?” »