Seth wrote the bible of customer network building which, funnily enough, he called Tribes. Seth has the ability to see things differently and clear away the fog; to put complex ideas into simple words. And this is what he has done with the theory of ‘Tribes’.

But he seems to have missed one major implication of social networking technology. He has built his own customer networks in ‘isolated’ technology like Ning. And while such technology delivers the tribe owner complete control, there are significant reasons why social networking platforms are better. With LinkedIn for professional customer networks and Facebook for more social or consumer-oriented networks, there are various benefits to social networking: Continue reading “‘Tribes’ Guru doesn’t use LinkedIn!” »

Great online customer networks, such as LinkedIn, need a narrative about what they are building, how they are doing it and why. This is so others can learn what made them successful and emulate that success.

Professional customer network builders and members need to share the stories of successful collaboration. This narrative might include some or all of the following: Continue reading “Why stories win Groups on LinkedIn” »