Definition: A marketing technique or approach that existed only briefly – a mere ‘blip’ in the history of modern humans. Marketing that has come and will shortly be gone. Mass media advertising, for example.

There are many products that have been ‘way stations’ – a well-known example is the CD in the music industry, which came and left in less than 30 years. Digital music itself has gone to another level with the iPod, iPhone, etc. – the delivery mechanism of that music was the way station.

Let’s look at some marketing examples … Continue reading “Way Stations of Marketing or Why Social Media doesn’t work yet” »