Monthly Archives: February 2010

26th February 2010

Can Personal Branding double your Income? Maybe, it certainly won’t hurt it!

Posted by on at 4:49 am

About Toby Marshall

Creating Customer Communities for companies selling B2B is my passion—shortening their sales cycle and building market leadership. My role sets the direction and vision of Lead Creation, tapping into the online experience of our large team of young professionals to implement cost effective strategies for B2B businesses.
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Personal Branding for professionals on LinkedIn: Capture the space for your name in your field. It DOES matter. People believe that those they see regularly online are likely to have more expertise than those they don’t see. What else could they possibly think?

Unless of course your LinkedIn profile  is self-serving, and all you do is spam by putting out updates and comments on your business specifically aimed at selling your services. If it’s all about an incessent sales pitch, people will just turn you off. Disconnect. Unfollow.

With just one click. Continue reading “Can Personal Branding double your Income? Maybe, it certainly won’t hurt it!” »

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20th February 2010

The Solution to Spam (or at least a big nail in the pond scum’s coffins)?

Posted by on at 12:20 am

About Toby Marshall

Creating Customer Communities for companies selling B2B is my passion—shortening their sales cycle and building market leadership. My role sets the direction and vision of Lead Creation, tapping into the online experience of our large team of young professionals to implement cost effective strategies for B2B businesses.
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Jonathan Richman wrote a great post http://ow.ly/198bx about 10 disgusting marketing tactics.

One is how spammers get your email from registration pages and from your various online mentions.

One question for Jonathan before looking at how to kill the spam plague: why don’t you use a ‘temporary’ email on your public sites or to use on your registration forms. Then when too many morons and pond scum (can’t swear here, love to say what I really think, involves blunt knives,  and a lot of pain), you turn the address off and use a new one. Continue reading “The Solution to Spam (or at least a big nail in the pond scum’s coffins)?” »

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