What does small business need to know about Social Networking to make it work for them?
Let’s strip it back to basics and the easy steps to get you started:
1. Decide who you want to network with
2. Where do most congregate?
3. Invite them to connect with you
4. Send them good information that positions you well
Continue reading “Social Networking KISS: The 5 Simple Steps” »
Woah! Did I just say what you think I did?
I did. I’m not the be all and end all expert in all aspects of business promotion, I’m not the Seth Godin or Guy Kawasaki of the Internet.
That’s not what I am and never will be. Continue reading “I’m not a Business Marketing Guru: just better than you” »
In a garden, each type of plant needs different amounts of water, different nutrients. Marketing is like gardening in that it’s a lot of niches. Each plant or niche needs different and specialised treatment otherwise your garden or business will not grow as well as you desire.
Consider the gardening metaphor when creating copy for your business: you don’t just plant any seeds because your garden will swiftly become a mess. Good gardeners plan ahead and fertilise the soil prior to planting so that only your chosen plants will thrive in it.
What can you do to make your copy compelling towards your target audience? Continue reading “Social Media Marketing for Business is like Gardening …” »